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Develop and manage the marketing of
assigned brands/products within agreed strategies to ensure that
brand/product and business objectives are met.
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Contributes to brand/product strategy
by planning and conducting analysis of market research, identifying
problems and opportunities and recommending appropriate strategies and
business plans.
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Controls marketing expenditure within
agreed budgets and recommends action to correct any variance from the plan.
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Maintains close relationships with
advertising agencies/company procurement to ensure implementation of agreed
campaigns within agreed budgets and time constraints.
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Liaises with Sales management to
monitor and evaluate promotional campaigns and recommends changes as
appropriate.
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Liaises with distributors to develop
and implement point-of-sale activities.
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Liaises with Sales force to identify
strengths and weaknesses of brand/product program and recommends corrective
action as necessary.
· Identifies new business opportunities
within brand/product ranges based on re-launches, package changes and range
extensions and assists with the implementation of major plans on other
major brand/products.
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