Product Specialist: KSA

Product Specialist: KSA

youmna@gulfmanagers.com
A marketing product specialist has the key role of forecasting, developing and monitoring the different stages of a product's life cycle. He is the guardian and owner of his product line. Key responsibilities: • Daily: 1. Stay current on revenue and inventory data. 2. Create and maintain a trade profiling database for the owned product line in order to understand: a. Trader’s buying frequency b. Trader’s compatible SKUs c. Trader’s buying profile (by SKU, by quantity) d. Trader’s buying motive (margins, prices, brand name, rebates, fast moving items….) e. Trader’s delivery schedule preference f. Our main competitors in trader’s outlet by channel g. Trader’s satisfaction level with each competitor (Low, Medium or High) h. Trader’s payment method preference i. Trader’s customers profile: i. Social Profile (low income, medium income or high income) ii. Active or passive to promotional activities iii. Brand preferences 3. Support sales force by following up daily on the implementation of the trade marketing plan 4. Manage inventory and use of POSM and promo items and report back to TMM • Weekly 1. Provide market feedback on the efficiency of every promotion (ROI) 2. Follow-up with the Purchasing Department on status of placed order 3. Monitor and evaluate sales versus target by SKU by customer by trade channel 4. Conduct 3 weekly documented market visits for the purpose of monitoring the potentiality of a sample sales area, the availability of the product line, the display quality, promotions implementation and use of POSM. Report back to TMM, BM, KAM, NSM and GM. • Monthly 1. Implement trade incentive program by trade channel by customer to increase sales in coordination with the sales team. 2. Implement launch of new SKUs at trade level & Sales team level (Sales reps & merchandisers) 3. Monthly trade marketing report on the market activity (promotion (ours & competition), flyers, new product launch, competition) to be shared with TMM and supplier 4. Monitor and evaluate sales versus target by SKU by customer by trade channel 5. Submit at least 2 proposals to the TMM suggesting promotions, programs, activities….with cost analysis and sales increase forecast • Quarterly 1. Develop and revise a product catalogue for sales team 2. Design planograms of own product line to be shared with sales team and merchandisers 3. Quarterly price survey report 4. Conduct market study with recommendation to evaluate and assess the launch of new SKUs in coordination with the sales team. • Yearly 1. Develop trade incentive program by trade channel by customer to increase sales in coordination with the sales team 2. Prepare/update Promotion Activity Calendar by SKU with overall SKU target to be shared with suppliers 3. Market share report Financial Management 1. Under the assistance of the TMM take part of the preparation of the Departmental annual budget and work to achieve the budget by monitoring and controlling the departmental operations, considering revenue and expenditure 2. On an ongoing basis, provide accurate data on departmental costs to ensure performance against budget; implementing corrective measures where necessary to produce positive business results People Management (where staff responsibilities exist) Work within the company’s Human Resource Management System to ensure the departmental performance of staff is productive. Duties include: 1. Abide by departmental standards and procedures and oversee their implementation 2. Actively work at developing yourself and identify areas of improvement 3. Regularly communicate with staff to maintain good relations General 1. Comply with the Company’s Corporate Code of Conduct 2. Familiarize yourself with the company values and model desired behaviors 3. Perform tasks as directed by the Manager in pursuit of the achievement of business goals