Trade Marketing Manager-Karachi

Trade Marketing Manager-Karachi
Age: 28-33
Location: Karachi, Pakistan
Qualification: MBA
No. of Years of Experience:3-4 Year (Min)
Salary Range:60-80k
Area of Specialization Sales & Marketing
Reporting to: Head of Sales
Other Benefits: Company Car 1000cc + Petrol 200ltr+Medical (OPD +Hosp), Life Ins, PF etc.


Major Area of Responsibilty:
· Assist Head of Sales in developing annual sales plan, and execution of trade/channel objectives.
· Create channel portraits; establish alignment between marketing and sales function, analyzing competitive advantage etc. in line with BCC.
· Distribute annual targets into geographies and timelines as per the brand plan.
· Develop trade schemes and channel activations through POB material and instore branding, wholesale, general retail trade.
· Responsible for order deliveries and maintaining stock levels for key accounts like CSD and MAKRO and other key accounts
· Analyze data to identify geographic, brand and SKU opportunities and develop and execute plans accordingly
· Effective planning and execution of cold chain program achieving cooler shops’ sales targets
· Develop and execute POB solution for mass market to maintain brand investment
· Develop and execute wholesale program to maximize brand investment
· Scan current and forecast future competitor activity.
· Visit the market on a regular basis.
· Monitor market share and identify opportunities.
Kindly send your profiles to bushrafarooq@hrfirst.pk.