Assistant Brand Manager (MNC)

Reqd: Assistant Brand Manager (MNC)
Under the direction of the Head Sales & Marketing, the Assistant Brand Manager, has the responsibility of implementing agreed plans for assigned projects; will work closely with other departments (sales, development and marketing operations) and will liaise with the external advertising, communication and research agencies in relation to the assigned projects; charged with the responsibility of executing tactical plans to help achieve the brand, outdoor and print and media objectives and ensuring the overall quality of the work is commensurate with corporate standards

 Develops and implements the company’s marketing strategy.
 To act as a brand manager to develop and execute the different brand strategies.
 To conduct research and analyze market trends
 Identify target markets and plan to reach them most effectively
 Oversees all brand related issues.
 Responsible for the development, allocation and management of the marketing budget.
 Plan marketing campaigns and manage budgets (including Media Advertisements, Online & Offline Campaigns, and Promotions & Special Offers etc.)
 Engage in effective Image building strategies including Press Releases, press Conferences, Events & Sponsorships, Website Updates, Co-Branded Activities etc
 To ensure that marketing campaigns run to deadline and with in the stipulated budget
 Monitor and Report on effectiveness of implemented strategies and campaigns
 Manage a team of marketing executives and assistants
 Detailed response analysis
 Forging strategic marketing partnerships with associations, publications and research organizations
 Creating innovative marketing plans utilizing direct mail, Internet, e-mail, fax
 Querying of internal databases and database building
 Writing copy for marketing letters and promotional materials
 Working closely with other internal departments such as telesales, sponsorship
Sales, customer service etc
 Working in coordination with vendors, marketing agencies etc
 To conduct performance appraisals and team building initiatives
 To prepare training need assessment/ analysis and make recommendations.
 Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
 Act as the Organization’s representative with the media.


PRINCIPAL ACCOUNTABILITIES
 Positively contribute in generating the company’s strategy
 Devise a marketing plan that will support the various division’s growth .Build the company and brands identities and communicate them effectively, and liaise with the agencies
 Actively conducting marketing intelligence exercises and monitor/ report critical market/ business parameters, customer behavior trends and customer satisfaction index
 Conduct marketing research and analysis
 Marketing Develop short- and long-term plans and budgets for the marketing/communications / public relations program and its activities, monitor progress, assure adherence and evaluate performance

QUALIFICATIONS & EXPERIENCE (COMPETENCIES REQUIRED)
Possess an MBA degree in Marketing

• The ideal candidate should have at least 06-07 years of practical marketing experience in related industry
• Strong understanding of customer and market dynamics.
• As a professional he/she should have a proven track record in developing and administering a marketing program to meet organizational objectives.
• Knowledge of industry is an added advantage.
• Proven management/team leadership skills.
• Excellent communication and interpersonal skills.
• Strong oral and written communications skills.
• Demonstrated successful experience writing press releases, making presentations and negotiating with media.

Candidates may send CVs to nasira.hoori@gmail.com